Communications budget
Your communications budget,
line by line, quarter by quarter.
Every budget line with a suggested share, split across the quarters, with columns for actual spend and variance, in an Excel file whose formulas do the sums.
Start from an example:
The basics
A number only. The lines are worked out from it in the file, and you can change it there.
Lines
Choose the lines that apply to you. Their suggested shares can be changed in the file.
One per line. Their share starts at zero for you to set.
Spread over the year
For example 20/30/30/20. Left empty, it is split evenly.
And what did the media say next? Every morning Ijaz follows what was published about your company, your leader and your competitors, so you know which message landed.
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