Social media escalation chart
Before you reply,
know who replies and when.
When to reply, who replies, and when to escalate. Enter your team and response times and get a chart ready to pin up and train with.
Start from an example:
The team
Write a name or a role. Anything left empty appears in the file as a field to fill.
Times and thresholds
Mentions per hour, or the size of the account that picked it up.
Tone
One per line.
And what did the media say next? Every morning Ijaz follows what was published about your company, your leader and your competitors, so you know which message landed.
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