Build your message house,
then take it with you.
Build your key message, pillars and proof on the page, then download it as a Word file or a PowerPoint deck.
Before you build
Three questions that set who the house is for and why.
A launch, a project, a position or a crisis.
One main audience per house.
Good messages answer this without repeating it.
The roof
One sentence, 25 words at most, that the audience remembers if they hear nothing else.
The pillars
Three supporting messages that hold up the roof, each with its proof.
What are we offering?
Why does it matter, or why will it work?
What comes next, and what do we ask of the audience?
The foundation and around it
Values, track record, and what gives us the standing to speak on this.
Words, promises or comparisons to avoid. One per line.
And what did the media say next? Every morning Ijaz follows what was published about your company, your leader and your competitors, so you know which message landed.
Try Ijaz free