1. The change in five questions
What is changing?: ____________
Why now?: ____________
What is not changing?: ____________
When does it start, and when is it complete?: ____________
Who is affected, and how?: ____________
Ready templates
Change communication plan
For a new leader, a restructuring, an office move or a merger: stakeholders, phases, the announcement-day sequence, ready messages and an FAQ.
A preview of the template
A plan for telling employees and stakeholders about a major change at [Company name]: a new leader, a restructuring, a move, or a merger. The rule: employees hear it from the company first, not from the media.
What is inside
- 1. The change in five questions
- 2. Principles
- 3. Stakeholders
- 4. Phases
- 5. Announcement-day sequence
- 6. Ready messages
- 7. FAQ
- 8. Measuring it
2. Principles
- Employees before the media, and those directly affected before everyone else.
- Line managers are the most important channel: brief them before the announcement.
- Say what you know, what you do not know yet, and when you will.
- Repeat the key message in every channel, in the same words.
- Open a channel for questions, and answer them openly.
And the news itself? The calendar tells you what is coming. The Ijaz brief tells you every morning what was published about your company, competitors and market.
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