| Press release | البيان الصحفي | An official text announcing news, written in news style. |
| Media advisory | الدعوة الإعلامية | A short notice inviting journalists to an event: what, when, where, who. |
| Pitch | عرض القصة | A message to a specific journalist suggesting a story that fits their beat. |
| Embargo | حظر النشر حتى موعد | An agreement not to publish before a set time. |
| Exclusive | انفراد | A story given to one outlet before any other. |
| Off the record | ليس للنشر | Information agreed not to be published; safest to assume everything can be. |
| On background | للخلفية دون نسب | Information that may be used without naming the source. |
| Spokesperson | المتحدث الرسمي | The person authorised to speak for the company. |
| Media kit / Press kit | الحقيبة الإعلامية | A ready pack for journalists: profile, figures, images, leadership bios. |
| Fact sheet | صحيفة الحقائق | One page of the key facts about the company or project. |
| Boilerplate | نبذة عن الشركة | The standard paragraph at the end of a release describing the company. |
| Lede | المقدمة | The first sentence of a story, carrying its most important point. |
| Headline | العنوان | The first thing read; it decides whether the rest is. |
| Quote | الاقتباس | Words attributed to a named person in a story. |
| Byline | اسم الكاتب | The name of the writer of a story or article. |
| Op-ed | مقال رأي | An opinion piece by a company leader in a newspaper or outlet. |
| Press conference | المؤتمر الصحفي | A meeting with journalists to announce news and take questions. |
| Media briefing | الإحاطة الإعلامية | A smaller, less formal meeting to explain a topic to journalists. |
| Earned media | التغطية المكتسبة | Media coverage that was not paid for. |
| Paid media | الإعلام المدفوع | Advertising and sponsored content. |
| Owned media | القنوات المملوكة | Channels the company owns: website, official accounts, newsletter. |
| Media list | قائمة الصحفيين | The list of journalists and outlets relevant to the company. |