1. The month in three points
First: ____________
Second: ____________
Third: ____________
A two-page report that measures impact, not story counts: the month in three points, key coverage, measures, competitors, issues and decisions needed.
A two-page communications report for [Company name]: what changed this month, what it means, and what leadership needs to decide. It measures impact, not story counts. Send it on the first working day of the month.
First: ____________
Second: ____________
Third: ____________
| Story | Outlet | Tone | Why it matters |
|---|---|---|---|
And the news itself? The calendar tells you what is coming. The Ijaz brief tells you every morning what was published about your company, competitors and market.
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